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The Colson Advantage Experience 2025

Join us for the Colson Advantage Experience, an exclusive 2-day onsite training event hosted by Colson Group, the global leader in casters and wheels. Designed specifically for our valued partners and distributors, this comprehensive training program aims to equip attendees with the essential knowledge and tools needed to effectively promote and sell Colson’s superior range of products.

  • Gain In-Depth Product Knowledge: Dive deep into our extensive lineup of casters and wheels, understanding their unique features, benefits, and applications.
  • Master Sales Techniques: Receive expert guidance on how to effectively communicate the advantages of Colson products to your customers.
  • Understand Market Differentiation: Learn about the competitive landscape and discover how Colson Group’s commitment to quality, innovation, and customer service positions us as the preferred choice for casters and wheels.
  • Hands-On Demonstrations: Participate in interactive, hands-on sessions where you can see and feel the Colson difference firsthand.
  • Network with Industry Experts: Connect with Colson Group executives, product managers, and fellow industry professionals.

Don’t miss this opportunity to enhance your expertise and become a true Colson Advantage expert. Register today and take the first step towards unlocking your full sales potential with Colson Group.

Event Information

Date: April 29 & 30, 2025
Available Spots: 40
Location: 2024 Hawthorne Ave, St Joseph, MI 49085

Registration Deadline: March 31, 2025

Register for CAE Spring ’25

Registrations are available on a first come, first serve basis. Once all available spots are filled, additional applications will be added to a waiting list and contacted in order of submission.