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An Exclusive 2-Day In-Person Training Event

Join us for the Colson Advantage Experience, an onsite training event hosted by Colson Group, the global leader in casters and wheels. Designed specifically for our valued partners and distributors, this comprehensive training program aims to equip attendees with the essential knowledge and tools needed to effectively promote and sell Colson’s superior range of products.

  • Gain In-Depth Product Knowledge: Dive deep into our extensive lineup of casters and wheels, understanding their unique features, benefits, and applications.
  • Master Sales Techniques: Receive expert guidance on how to effectively communicate the advantages of Colson products to your customers.
  • Understand Market Differentiation: Learn about the competitive landscape and discover how Colson Group’s commitment to quality, innovation, and customer service positions us as the preferred choice for casters and wheels.
  • Hands-On Demonstrations: Participate in interactive, hands-on sessions where you can see and feel the Colson difference firsthand.
  • Network with Industry Experts: Connect with Colson Group executives, product managers, and fellow industry professionals.

Don’t miss this opportunity to enhance your expertise and become a true Colson Advantage expert. Register today and take the first step towards unlocking your full sales potential with Colson Group.

Event Information

Date: April 29 & 30, 2025
Available Spots: 40
Location: 2024 Hawthorne Ave, St Joseph, MI 49085

Registration Deadline: April 11, 2025

Register for CAE Spring ’25

Registrations are available on a first come, first serve basis. Once all available spots are filled, additional applications will be added to a waiting list and contacted in order of submission.

Agenda

Day 1:

  • 7:30 Hotel Pickup
  • 8:30 Start Time
  • Colson Group Overview
  • Caster Basics
  • Medical Casters Training
  • Light Duty Casters Training
  • Selling Solutions
  • Colson Group Trade Show
  • Dinner at Silver Beach Pizza
  • 7:30 pm Hotel Drop Off

Day 2:

  • 8:00 Start Time
  • Q&A Session
  • Manufacturing & Testing Facility Tour
  • Medium Duty Casters Training
  • Heavy Duty Casters Training
  • New Products
  • 3:30 Closing Remarks & Departure

Accommodations & Meals

The Colson Group will cover event and entertainment costs.

All attendees are responsible for their own travel and hotel arrangements. Blocks of rooms have been reserved at the following hotels under the Colson Group block:

  • Tru by Hilton
    2683 W Marquette Woods Rd, Stevensville, MI 49127
  • Fairfield Inn & Suites
    4408 Red Arrow Hwy, Stevensville, MI 49127

Cancellations should be submitted no later than 30 days before the event. For any questions, further details, or to cancel a reservation, contact us at [email protected].